Vernaro - Cinci la Suta Rosu
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About This Project

Project type: Vernaro is a luxury furniture brand

Context: The owner of Vernaro was a young architect who needed coaching and advising on starting her own luxury furniture line.

Challenge: Branding, positioning and identifying market fit for Vernaro which was keen on delivering sustainable sourced textiles and manual labor into their product line

Tools used: Qualitative research for pricing, identifying beach head market and business model

Results: Delivered a brand strategy and curated a portfolio for an international design fair

Brand strategy, Business model innovation, Customer journey mapping