Project type: Vernaro is a luxury furniture brand
Context: The owner of Vernaro was a young architect who needed coaching and advising on starting her own luxury furniture line.
Challenge: Branding, positioning and identifying market fit for Vernaro which was keen on delivering sustainable sourced textiles and manual labor into their product line
Tools used: Qualitative research for pricing, identifying beach head market and business model
Results: Delivered a brand strategy and curated a portfolio for an international design fair