Phenomena Laboratory - Cinci la Suta Rosu
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Phenomena Laboratory

About This Project

Project type: Phenomena Laboratory is a luxury design practice

Context: The owner of Phenomena Laboratory was a young architect who wanted to pivot his business model and find new clients for his design practice

Challenge: Rebranding, PR and business development for his new design practice

Tools used: Brainstorming, Stakeholder management and Event design

Results: Delivered a new brand story with a new logo, tagline, name and a launching event with all previous collaborators from horeca and production

Brand strategy, Event design, Marketing strategy, PR& social media